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Ecommerce engineering
explained plainly.

Written by the engineers who do the work — not a content team. Practical guides on Adobe Commerce, Shopify, migrations, and integrations.

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Adobe Commerce
Featured
12 Nov 2024 5 min read

Why Your Magento Checkout Is Losing You 30% of Conversions

The most common performance bottlenecks on Adobe Commerce stores aren't obvious — and fixing them doesn't require a full rebuild. Here's where to look first.

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Migration
28 Oct 2024 8 min read

The Magento to Shopify Migration Checklist We Actually Use

After 40+ platform migrations, we've refined a process that protects your SEO, your data, and your sanity. Here's exactly what it covers and why.

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Shopify
15 Oct 2024 6 min read

Shopify Plus vs Adobe Commerce: A Straight-Talking Guide

We work with both platforms every day. This isn't a sales pitch — it's an honest comparison for technical decision-makers who need the right answer.

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Integration
3 Oct 2024 7 min read

Why Off-The-Shelf Integration Apps Keep Breaking

Generic Shopify apps work until your business has real complexity. Here's why custom middleware beats app-stack integrations every time.

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Adobe Commerce
20 Sep 2024 4 min read

Adobe Commerce Security Patches: What They Are and Why They Can't Wait

A plain-English guide to Adobe Commerce security patches — what APSB notices mean, how to read severity ratings, and how to apply patches safely.

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Shopify
5 Sep 2024 6 min read

Building a High-Converting Shopify Store: What Actually Moves the Needle

After 80+ Shopify builds, we know which decisions drive conversion and which ones agencies spend time on that buyers don't notice or care about.

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